Pricing Ladders
Pricing Ladders
Pricing Ladders
Pricing ladders are a way for Traders to visualize / observe markets movements, flows and pricing levels for bids and orders. It provides them with insights for market depth. Operating Environment: Openfin Tech Stack: Angular JS.
Pricing ladders are a way for Traders to visualize / observe markets movements, flows and pricing levels for bids and orders. It provides them with insights for market depth. Operating Environment: Openfin Tech Stack: Angular JS.
Service
Service
Application Design
Application Design
Application Design
Role
Role
Lead UX Design
Lead UX Design
Lead UX Design
Tools
Tools
Figma
Figma
Figma
THE TASK The task was to develop an application that met the requirements for DM traders. The goal was to keep it similar to what they use from their existing solutions but using our own design language, minimize custom development and those high overheads required to maintain the ladder designs. From a UX point of view there was the drive to main consistency in look/feel of the ticket and use of common components from the design library.
THE TASK The task was to develop an application that met the requirements for DM traders. The goal was to keep it similar to what they use from their existing solutions but using our own design language, minimize custom development and those high overheads required to maintain the ladder designs. From a UX point of view there was the drive to main consistency in look/feel of the ticket and use of common components from the design library.
DISCOVERY - Trader prefer familiarity in use of their mental models - While there is basic standards that they follow in terms of colors, there is scope for some change within their parameters as time is scrucial. The change has to be incremental - They wanted the ladders to be configurable - Typically they have multiple ladders on the screen that they observe at any given time so space usage is also crucial. They like them skinny and minimal. - The ability to digest information quickly was crucial
DISCOVERY - Trader prefer familiarity in use of their mental models - While there is basic standards that they follow in terms of colors, there is scope for some change within their parameters as time is scrucial. The change has to be incremental - They wanted the ladders to be configurable - Typically they have multiple ladders on the screen that they observe at any given time so space usage is also crucial. They like them skinny and minimal. - The ability to digest information quickly was crucial
METHODLOGY / PROCESS - We followed a similar process as noted in the RFQ case study - Ideation testing by rapid prototyping, contextual and particpatory research were the go to for quick feedback and or time was always diffcult - The ladder needed to be modular so we could mix and match common components to match specific requirements - In order to get rapid feedback, we built each figma by providing end user with controls in to help them visualize options at the design stage - We built the design using the existing design library and standards - The tickets were ideated and then we made the elements into components once a common pattern was agreed on - Prototyping was seen as helpful but not crucial at the MVP 1 stage as getting the interaction areas and layout defined was more important for task effciency
METHODLOGY / PROCESS - We followed a similar process as noted in the RFQ case study - Ideation testing by rapid prototyping, contextual and particpatory research were the go to for quick feedback and or time was always diffcult - The ladder needed to be modular so we could mix and match common components to match specific requirements - In order to get rapid feedback, we built each figma by providing end user with controls in to help them visualize options at the design stage - We built the design using the existing design library and standards - The tickets were ideated and then we made the elements into components once a common pattern was agreed on - Prototyping was seen as helpful but not crucial at the MVP 1 stage as getting the interaction areas and layout defined was more important for task effciency
IMPACT - The biggest take away was the use of this process and quick feedback loop we created. Providing controls to the end users to help them visualize the product laid the pathway for future innovation the stakeholders were extremely positive - Prototyping and ability to visualize was the biggest takeaways - While they were gaps in the engineering perfomance the design and layout was received positively specially the coipact version of the ladder and its configurability - There is an ongoing process on measuring the effciency in use of time as well currently
IMPACT - The biggest take away was the use of this process and quick feedback loop we created. Providing controls to the end users to help them visualize the product laid the pathway for future innovation the stakeholders were extremely positive - Prototyping and ability to visualize was the biggest takeaways - While they were gaps in the engineering perfomance the design and layout was received positively specially the coipact version of the ladder and its configurability - There is an ongoing process on measuring the effciency in use of time as well currently
